NBA Star Dwyane Wade Among Group of Parent Contributors to New GoldfishSmiles.com

For half a century, Pepperidge Farm's beloved Goldfish^® crackers have brought smiles to families across the U.S., and now, the brand will aim to deliver even more moments of family connection with the launch of their new parenting-focused Web site – GoldfishSmiles.com. From professional insights on how to raise resilient and optimistic children to personal stories from a panel of well-known moms and dads, GoldfishSmiles.com provides parents with a fun collection of ideas and advice for creating smiles and meaningful moments with their kids.

To kick off the launch of the site, Pepperidge Farm has enlisted a team of parents to share their own unique perspectives on adding smiles to special family moments. These influential moms and dads include: Dr. Karen Reivich, an expert in positive parenting; NBA superstar Dwyane Wade, a prominent figure in the Goldfish brand's Team Xtreme and active play platform for kids; and bloggers from the popular sites The Happiest Mom, Food For My Family, Balancing Everything, Classic Play and Mocha Dad. Through the site, these contributors will regularly publish their own parenting "how-to's", personal stories, and book recommendations for parents and kids alike.

"We are so excited to share the news of the launch of GoldfishSmiles.com with all parents and fans of Goldfish," said Stephen White, Vice President – Crackers at Pepperidge Farm. "We broadened our Fishful Thinking^SM initiative that focused on helping parents instill optimism, emotional awareness, goal setting, resilience and empowerment in their children to include new partnerships with our parent contributors. We are confident that we'll be able to help spread more smiles to families everywhere."

By visiting GoldfishSmiles.com, consumers can gain access to all of these parenting resources, which range from tips for mealtime, to suggestions for getting active as a family, to playful activities and ideas. Parents may also take part in the conversation by posting questions and comments, as well as sharing their own stories with the brand on Twitter (http://twitter.com/goldfishsmiles) and on Facebook (http://www.facebook.com/GoldfishSmiles). This online forum through which parents can engage with one another and the site's contributors offers a positive community experience, brought to consumers by a brand that has long been part of their family life.

As the Goldfish community continues to expand online, its product lineup continues to grow as well with the introduction of Goldfish Grahams Cookies & Cream. This wholesome sweet treat joins the Goldfish Grahams S'mores, Vanilla Cupcake and Fudge Brownie varieties. And with nine flavors of Goldfish crackers including the ever-popular Cheddar, Pizza, Parmesan and Pretzel varieties, six Goldfish Flavor Blasted varieties, as well as the brand's Goldfish bread, there is an option that is sure to please everyone.

Pepperidge Farm Goldfish crackers are available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39, while Pepperidge Farm Goldfish bread is available for a suggested retail price between $3.29 and $3.49. For more information, visit www.pepperidgefarm.com. Consumers are also encouraged to follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm and on Facebook at http://www.facebook.com/PepperidgeFarm.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Sausalito^® and Milano^® cookies, Goldfish^® and Baked Naturals^® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm^® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis^® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

Contact:

Geri Allen

Pepperidge Farm

203-846-7351

geri_allen@pepperidgefarm.com

Contact:

Courtney Power

DeVries Public Relations

212-891-0446

cpower@devries-pr.com

Pepperidge Farm^® Goldfish^® Crackers Get Natural Makeover with Colorful Twist

As moms and kids prepare for the busy back-to-school season, Pepperidge Farm is making lunchbox decisions easier than ever with their tasty Goldfish Colors, now revamped with fun colors from natural ingredients. While kids have enjoyed these multicolored snacks from the cafeteria to the backyard to the back seat of the family car, parents have enjoyed that Goldfish crackers are a smart snacking choice for the whole family. With the introduction of the even brighter Goldfish Colors Neon crackers, using yellow, orange and purple colors also made from natural ingredients, these wholesome crackers offer a fun way for families to snack this fall.

Since swimming into homes in the early 1960's, Pepperidge Farm^® Goldfish^® crackers have become a family favorite, adored by children and adults alike. "Throughout the decades, families have trusted Goldfish crackers as a wholesome, fun and delicious snack that has evolved to meet the demands of the many Goldfish cracker fans around the world," said Stephen White, Vice President Crackers. "With the scrutiny surrounding artificial colors in foods, we were thrilled to be able to make this change in our Goldfish Colors crackers and introduce Goldfish Colors Neon using the same formula," added White.

Baked with real cheese, Goldfish Colors and new Goldfish Colors Neon offer the same great cheddar taste as before, but contain no artificial coloring. As a low-cholesterol snack that contains zero grams of trans fat per serving, these flavorful crackers are a treat that kids will love to eat and parents will love to serve. Also available are Goldfish Made with Whole Grain crackers, every serving (55 crackers) of which contains 12 grams of whole grains, and Goldfish Garden Cheddar crackers, which contain 1/3 serving of real vegetables in each serving.

Pepperidge Farm^® Goldfish^® Colors and Goldfish^® Colors Neon crackers are available now at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.19. For more information, visit www.pepperidgefarm.com. Consumers are encouraged to follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the #1Place to Work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company's most popular products are Chocolate Chunk and Milano^® cookies, Goldfish^® crackers, Baked Naturals crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm^® Swirl, Farmhouse, 100% Natural and Whole Grain. The company added Ecce Panis^® gourmet artisan breads to its portfolio last year.

The Goldfish brand has also developed the Fishful Thinking^SM program, a parenting resource that provides simple strategies that parents can use to help raise children with a positive outlook on life.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

Contact:

Geri Allen

Pepperidge Farm

203-846-7351

geri_allen@pepperidgefarm.com

Contact:

Leslie Villwock

DeVries Public Relations

646-253-0232

lvillwock@devries-pr.com

Keeping up with the demands of parenting in today's fast-changing, economically-pressured world, while still taking time to relish the "great little moments" with their children, is a steep challenge for today's moms, according to a new survey sponsored by the Pepperidge Farm^® Goldfish^® brand – but most wouldn't trade parenting for anything. The Goldfish Moms' Straight Talk on Parenting survey was conducted in late May by the market research firm, TNS, with 1,021 moms of kids 6-to-12 across the United States.

The good news: An overwhelming majority of moms surveyed (94 percent) said that being a mom is "the best job I have," and a similarly large majority reported that they are doing the best they can as a mother. However, despite doing their best, a large percentage of moms expressed concerns that their best may not be good enough with two out of three moms indicating that they "worry whether I'm doing a good enough job as a mother." Moms are clear that being a mom isn't easy. Eighty-five percent claimed that it is the hardest job they have.

A majority of moms (60 percent) maintain that raising kids is harder today compared to when they were growing up. The highest rated sources of worry for those moms were:

• Kids growing up too fast
• Too much social/peer pressure
• Concerns for children's safety
• Too much exposure to disturbing world events, and
• Popular culture not being in line with their family values

Not surprisingly, financial pressures are another source of concern for parents today. Some 88 percent of moms surveyed said their families are being impacted by current economic conditions. Although a notable 61 percent of respondents are currently employed either full- or part-time, almost three quarters said they worry about being able to financially provide their child's everyday wants and needs. A whopping 80 percent are concerned about paying for their child's college education – and less than a third feel they are prepared to deal with this issue.

Clearly parents today have a lot on their plates. In fact, half of the mothers polled reported that they "often feel overwhelmed by daily demands of being a parent" and nearly 60 percent confessed that they sometimes feel as though they are reaching their breaking point when it comes to dealing with their kids.

The challenges facing parents appear to leave many moms questioning whether they will be able to deliver on their own lofty – in some cases, too lofty – goals as a parent. In fact, one out of three moms admitted to setting expectations for themselves as a parent that are "unrealistic." And three quarters worry whether they can "provide the skills their kids need to reach their potential." In fact, one survey respondent said her number one concern was "making sure that when my children become adults - and hopefully parents themselves - that I have given them the tools to be successful, happy and comfortable with who they are."

The Goldfish Fishful Thinking^SM Program Gives Moms Tips and Techniques for Success

As a brand trusted by moms for more than 40 years, Pepperidge Farm Goldfish knows how hard parenting can be and understands the pressures that go along with it. That's why, since 2004, the brand has partnered with positive psychology expert and mother of four, Dr. Karen Reivich, to provide moms with valuable information and resources to support their tireless efforts to raise kids who are confident, resourceful and have a positive attitude. The program, Fishful Thinking^SM, is a resource for parenting positive kids.

In association with Dr. Reivich, the Goldfish brand has continued to expand and enhance its Fishful Thinking resources to promote five key skills: Optimism, Emotional Awareness, Goal Setting/Hope, Resilience and Empowerment. Whether it's talking to kids about how to deal with the everyday ups and downs of life, or teaching effective problem-solving techniques, Fishful Thinking helps empower parents to develop positive communication with their children and practice skills using fun, easy activities via a dynamic online website, www.FishfulThinking.com.

"Clearly, it's not easy being a parent today," said Patsy Fox, Goldfish brand Group Marketing Manager at Pepperidge Farm and mother of two. "Our research shows that moms welcome useful information to help boost their confidence about meeting the many daily demands of parenting. The Pepperidge Farm Goldfish brand is committed to providing parents with just that kind of help through our Fishful Thinking program. It's an idea-filled resource that includes articles, activities, quizzes, videos and sharing opportunities to help moms enrich the little moments of parenting every day."

In fact, moms in the survey spoke a lot about the importance of those little moments with their children. When asked about their greatest joys of parenting, many responded with comments like: "having fun with my kids," "seeing my children smile," "watching them achieve at even the small things" and "a hug out of the blue."

"The survey's interesting results give us another layer of insight about how moms view their challenges today, and their struggle to meet those challenges," said Dr. Reivich. "The Fishful Thinking resources we've developed can help parents be more confident in their parenting, and thus be more effective in empowering their children to be optimistic and resilient in realizing their own potential for success."

The Pepperidge Farm Goldfish brand's coalition of resources in support of parents is continuing to grow. In May, The National Association of School Psychologists (NASP) entered into a partnership with Fishful Thinking. Together, they will help provide parents with an exceptional resource for parents to help promote optimism, drive resilience and empower children to be the successes they were born to be.

"All parents want their children to be able to handle life's challenges. We see this in schools every day," commented Patti L. Harrison, NASP President. "The good news is that children are tremendously resilient and often simply need encouragement, a few skills and the expectation that they will succeed. The Fishful Thinking program provides parents with fun, easy activities that can help them teach their children to problem solve and deal with life's ups and downs."

In coming months, school psychologists around the country will be sharing Fishful Thinking strategies with parents and reinforcing the reciprocal link between optimism and resilience and school success.

The Pepperidge Farm Goldfish survey was conducted by TNS. 1,021 moms were interviewed. In analyzing the results, statistical weights were applied to be reflective of the population of moms with children 6 to 12 years of age in the continental United States. The study was conducted online and the sample was selected from the TNS 6thdimensionTM Managed Online Access Panel. Interviews were collected between May 28th and June 2, 2009. The analyses utilized statistical tests of significance, at the 90% confidence level, to identify significant differences among 4 census regions.

For additional information on the Goldfish brand's Fishful Thinking program, please visit www.FishfulThinking.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company's most popular products are Chocolate Chunk and Milano^® cookies, Goldfish^® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse^TM, 100% Natural and Whole Grain. The company recently added Ecce Panis^® gourmet artisan breads to its portfolio.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.

About Fishful Thinking

Fishful Thinking is a resource for positive parenting developed by Pepperidge Farm Goldfish brand as part of its 40-year commitment to helping parents promote healthy lifestyles for their kids. Created in partnership with Positive Psychology leader and mother of four, Dr. Karen Reivich, Fishful Thinking provides a wealth of information, tips, and skill building activities parents can use to help children develop a positive attitude and the confidence they need to tackle life's challenges.

About Dr. Karen Reivich

Dr. Karen Reivich is the co-director of the Penn Resiliency Project and a research associate in the Positive Psychology Center at the University of Pennsylvania. Dr. Reivich is also an instructor in the Masters of Applied Positive Psychology program in which she teaches a course on Positive Psychology and Individuals.

She is a leader in the field of depression prevention, resilience, positive psychology interventions and school-based intervention research. Together with Drs. Seligman and Jaycox, and Gillham, Reivich is a co-author of the book "The Optimistic Child" and co-authored "The Resilience Factor" with Dr. Andrew Shatte´. In addition, Dr. Reivich has a coaching practice and provides consultation to organizations around the themes of resilience, optimism, and strength development.

Dr. Reivich completed her B.A. and her Ph.D. at the University of Pennsylvania. Dr. Reivich's current work focuses on helping parents and educators to promote well-being in children and adolescents. She is one of the lead authors of the Penn Resiliency Program for Adolescents and a parallel program for parents.

Dr. Reivich has also been featured in numerous consumer publications including The New York Times, USA Today, Parents Magazine and US News and World Report and has been a guest on several television programs including Oprah and Prime Time Live.

Dr. Reivich puts her work to practice everyday as the mother of four children: Jacob and Aaron (age 12), Jonathan (age 10) and Shayna (age 5).

About NASP

The National Association of School Psychologists (NASP) represents nearly 26,000 school psychologists throughout the United States and abroad. NASP members promote children's healthy development and learning through programs and services that prevent social, academic, and emotional problems. School psychologists have specialized training in education and psychology. They work with parents and educators to help shape individualized strategies that promote student success; safe, create healthy classroom and school environments; provide school-wide resources and services; and facilitate home-school-community collaboration. For information and free resources for parents and educators, call 301-657-0270, or visit www.nasponline.org

About TNS

TNS, which recently merged with Research International, is the world's largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world's largest research, insight and consultancy network. Please visit http://www.tns-us.com for more information.

Contact:

Geri Allen

Pepperidge Farm

203-846-7351

geri_allen@pepperidgefarm.com

Contact:

Shauna Mayer

DeVries Public Relations

212-891-0419

smayer@devries-pr.com

An August 2009 online poll revealed that nearly a third of parents believe it is more likely that their child would become a famous movie star than eat the recommended daily servings of fruits and vegetables. To help parents make it a little easier for their children (who may or may not be future celebrities) eat more vegetables, Pepperidge Farm is pleased to announce a delicious addition to the Goldfish line of baked snack crackers with the launch of Goldfish^® Garden Cheddar snack crackers − smiling snacks that contain 1/3 serving of real vegetables in each serving of Goldfish crackers. Just in time for back-to-school, new Goldfish Garden Cheddar crackers are a great lunchbox snack and give kids a little vegetable boost they need along with the great taste of Goldfish that has been loved by families for more than 40 years.

Goldfish Garden Cheddar snacks are made without artificial preservatives and contain 0 grams of Trans Fat. Perfect for an afterschool snack or a busy day on the go, the new Goldfish variety is sure to please both moms and kids alike. While the U.S.D.A.'s MyPyramid recommends 2½ cups of vegetables per day as an essential part of a healthy diet, parents can attest that many children fail to get this recommended amount. In fact, 73 percent of poll participants admitted that their child has gone an entire day without eating a single vegetable. Goldfish Garden Cheddar crackers make it a little easier (and fun) to help children get more of the necessary vegetables they need.

"We're thrilled to offer new Goldfish Garden Cheddar crackers in an effort to help moms provide wholesome, tasty snacks their kids will love with the addition of vegetables as an unexpected bonus," said Michael Simon, Senior Vice President/General Manager – Snacks Division at Pepperidge Farm. "Goldfish Garden Cheddar crackers are a great-tasting snack option that moms can feel good about giving to their families, especially during the back-to-school season."

Many parents agree that veggies at mealtime are a source of struggle – nearly one third of parents stated that getting their child to eat vegetables is harder than getting them to clean their bedroom. Make this battle a bit easier this back-to-school season with help from Goldfish Garden Cheddar crackers, which are available in two flavors: Cheddar and Flavor Blasted^® Xtra Cheddar.

Pepperidge Farm^® Goldfish Garden Cheddar crackers will be available in August at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19. For additional information on Pepperidge Farm Goldfish Garden Cheddar crackers, please visit www.pepperidgefarm.com.

The Pepperidge Farm Goldfish Garden Cheddar online poll was conducted by Wakefield among 400 nationally representative parents between August 6th and August 11th, 2009 using an e-mail invitation and an online questionnaire.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company's most popular products are Chocolate Chunk and Milano^® cookies, Goldfish^® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse, 100% Natural and Whole Grain. The company recently added Ecce Panis^® gourmet artisan breads to its portfolio.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.

Contact:

Geri Allen

Pepperidge Farm

203-846-7351

geri_allen@pepperidgefarm.com

Contact:

Shauna Mayer

DeVries Public Relations

212-891-0419

smayer@devries-pr.com

Article By Lindsay Lyon (From US News – June 24, 2009) Adults can help kids by encouraging them to think positively, psychology experts say

Positive Psychology for Kids: Teaching Resilience With Positive Education

Psychologists Karen Reivich and Jane Gillham aim to use positive psychology on the youngest members of society to prevent them from later struggling with anxiety, depression, or other psychological problems. An estimated 2 million or so 12- to 17-year-olds experience clinical depression annually, and Reivich and Gillham have found that building resilience in younger children can help thwart depression before it starts. The pair has developed school-based curricula that teach educators, parents, and ultimately kids the core skills of resilience and other tenets of positive psychology.

The Penn Resiliency Program, which they run at the University of Pennsylvania's Positive Psychology Center, has been shown by 17 studies of nearly 2,500 middle-school students to prevent or reduce depressive symptoms, effects that last at least a year after the program ends. That success, they say, is what's led them to bring the program to schools in the United Kingdom and Australia, as well as to others in the United States. They are among the leaders of the new field of "positive education."

Article By Stacey Burling (From Philadelphia Inquirer – June 21, 2009) After months of gloomy economic news, Philadelphia has been, at least for a few days, the worldwide epicenter of a certain kind of positive thinking.

After months of gloomy economic news, Philadelphia has been, at least for a few days, the worldwide epicenter of a certain kind of positive thinking.

About 1,500 people who make their living thinking about what makes us happier and more emotionally successful have converged on Philadelphia for the First World Congress on Positive Psychology. The event opened Thursday and concludes today.

As one of the speakers, Karen Reivich, a psychologist who codirects the Penn Resiliency Project, puts it, this meeting is for those who study "not just what ails people but what allows people to flourish."

Flourishing may be setting the bar pretty high, given how many of us are seeking new jobs or barely holding onto the old ones. But the psychologists have some advice they say can make it easier to weather recession-related turmoil.

New Goldfish^® Grahams are a Snack that Both Moms and Kids Agree On

Pepperidge Farm is pleased to announce a delicious, new addition to the Goldfish line of baked snack crackers with the launch of Goldfish® Grahams – smiling snacks that are satisfyingly sweet. Ideal for lunch boxes or on the go, Pepperidge Farm Goldfish Grahams are sure to please moms and kids alike.

Goldfish Grahams are made with whole grains and contain no artificial preservatives. Goldfish Grahams are available in three popular flavors: Honey, Chocolate and Cinnamon. With the addition of these tasty new flavors, Pepperidge Farm now offers consumers thirteen different flavors of Goldfish crackers including Cheddar, Cheddar Made with Whole Grain, and Pretzel.

"We know that moms are increasingly more concerned when purchasing sweet treats for their kids," said Michael Simon, Senior Vice President/General Manager – Snacks Division at Pepperidge Farm. "We're thrilled to offer new Goldfish Grahams in an effort to provide moms with a sweet, wholesome option they can feel good about giving to their families."

To understand how moms would feel about the new Pepperidge Farm Goldfish Grahams, Pepperidge Farm conducted a consumer study1. The findings indicated that Goldfish Grahams passed the ultimate test with moms.

• An impressive 98 percent of moms said that they would purchase Goldfish Grahams for their families.
• More than 80 percent of moms agreed that Goldfish Grahams are fun to eat, good on the go, and a snack that their kids will also agree on.

Pepperidge Farm Goldfish Grahams will be available on March 30 at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19. For additional information on Pepperidge Farm Goldfish Grahams, please visit www.pepperidgefarm.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano^® cookies, Goldfish^® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse^TM, 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergic son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961

Contact:

Geri Allen

Pepperidge Farm

203-846-7351

geri_allen@pepperidgefarm.com

Contact:

Shauna Mayer

DeVries Public Relations

212-891-0419

smayer@devries-pr.com

¹Tragon Quantitative Concept/Product Test, Nov 2005.

Pepperidge Farm now makes it easy for kids and parents alike to mix it up a little with the launch of Pepperidge Farm® Goldfish® Mix-Up Adventures — a wholesome, fun snack that celebrates two great tastes, all mixed up. Mix-Up Adventures offers the tasty combination of Xtra Cheddar Flavor Blasted and Pretzel Goldfish crackers mixed together — for a flavorful snack kids and adults will enjoy.

"We know that when it comes to snacking, kids love variety and parents have told us they often mix up different flavors of Goldfish crackers for their kids at home," said Michael Simon, Vice President/General Manager — Snacks Division at Pepperidge Farm. "In an effort to continue to provide kids and moms with convenient, fun, wholesome snacks, we decided to combine two of our great Goldfish flavors, Xtra Cheddar Flavor Blasted and Pretzel, into one fun, easy and tasty snack the entire family will enjoy."

Pepperidge Farm Goldfish Mix-Up Adventures snacks will be available June 16 at major supermarkets, grocery stores and mass merchandisers nationwide, with a suggested retail price of $2.19.

About Pepperidge Farm

To further demonstrate its pledge to the City Year cause, Pepperidge Farm will hold a company-wide day of service in September, during which the more than 350 employees at the Norwalk, CT Corporate Headquarters will dedicate their time to socially-impactful service projects. Care Force®, a business division of City Year that helps corporations and organizations engage in community service, will facilitate the day. "It's one more way that Pepperidge Farm is fostering teamwork and building relationships within the community and our company," said Pat Callaghan, President of Pepperidge Farm. "Joining together to help improve and enhance the area where we live and work shows the genuine caring of our employees, a tradition that dates back 70 years to our founder, Margaret Rudkin."

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

Primary Contact:

Geri Allen

Pepperidge Farm

(203)-846-7351

geri_allen@pepperidgefarm.com

Adding a new dimension to its commitment of making a positive difference in children's lives, Pepperidge Farm® Goldfish® brand is sponsoring City Year, a national organization founded in 1988 upon the belief that young people can change the world. The Goldfish brand is donating $625,000 to City Year over three years and sponsoring its 'Starfish' after school program. City Year, in turn, will broaden the reach of Fishful ThinkingSM, a program designed to increase optimism among America's youth.

Fishful Thinking^SM offers parents and teachers information about optimism and its importance in childhood development through an informative, interactive Web site and robust in-school curriculum. The brand has been partnering with Karen Reivich Ph.D., an expert in the field of positive psychology in children and adolescents and a mother of four, to develop the program.

"The Goldfish brand is committed to strengthening initiatives that help kids build resiliency and confidence in order to achieve their goals," says Michael Simon, Vice President/General Manager—Snacks Division at Pepperidge Farm. "That's why we're a proud national sponsor and supporter of City Year, an organization that empowers young people to make a difference."

The City Year Starfish program offers elementary school children safe, structured and fun after school activities to foster a greater understanding of community and mobilize children to work together to make a difference in their schools and neighborhoods. To help raise awareness of the Starfish program and share City Year's message that one person can make a difference, the Goldfish brand has created a new product—Goldfish Starfish crackers. Available in stores now, the product contains a mix of cheddar crackers in both Goldfish and Starfish shapes, and retails for a suggested retail price of $1.99 for a 6.6 ounce bag. The creation of the new Starfish shaped crackers was based on the following inspirational City Year founding story:

A little girl was walking along a beach that was covered with dying starfish. She picked one up and tossed it back into the ocean. A man said, "There are too many, you will never make a difference." She listened, then tossed another one back into the sea and said, "I made a difference to that one." Inspired, the man and others joined, and all of the starfish were saved.

"The Goldfish brand and City Year are united by a shared commitment to making a difference in the lives of children, and now with this unique product, further promoting Optimism and idealism in America's children," said Michael Brown, CEO and Co-Founder of City Year. "Together, we are sending a powerful message to children that they have the power to improve the world and enhance their own lives through perseverance and service to others."

The Goldfish brand will support the City Year sponsorship through product donations, on-pack communications, print advertising in women's general interest publications, and national radio advertising. The radio spot features Stephanie Wu, Senior Vice President of Program and Service at City Year, reciting the Starfish 'founding story.' "It's a very powerful piece and Stephanie delivers it with such conviction," said Simon. "Every time I hear it, it reminds

A Day of Service

To further demonstrate its pledge to the City Year cause, Pepperidge Farm will hold a company-wide day of service in September, during which the more than 350 employees at the Norwalk, CT Corporate Headquarters will dedicate their time to socially-impactful service projects. Care Force®, a business division of City Year that helps corporations and organizations engage in community service, will facilitate the day. "It's one more way that Pepperidge Farm is fostering teamwork and building relationships within the community and our company," said Pat Callaghan, President of Pepperidge Farm. "Joining together to help improve and enhance the area where we live and work shows the genuine caring of our employees, a tradition that dates back 70 years to our founder, Margaret Rudkin."

For more information on the Starfish program, Goldfish or Optimism, go to FishfulThinking.com or CityYear.org/starfish.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse™, 100% Natural and Whole Grain. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, 3,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

About Fishful Thinking^SM

For 45 years, the Goldfish brand has believed in the power of a little smile, and it remains committed to promoting a healthy lifestyle to make a difference in children's lives. Goldfish crackers are made with real ingredients, without artificial preservatives, and was the first major cracker brand to eliminate trans fat. Now Goldfish wants to play a part in helping children reach their full potential and become the successes they were born to be. The Fishful ThinkingSM program offers parents and teachers information about Optimism and its importance in childhood development. Optimism is defined as the skill of seeing the positive aspects of a situation—the belief that things can change for the better and that one can control the direction of one's own life. Optimism is a teachable skill that all children can learn and benefit from regardless of their circumstances. The Goldfish brand is committed to spreading the Optimism message to children through their parents and teachers to help them meet the challenges of growing up in today's world. For additional information, visit FishfulThinking.com.

About City Year

City Year is a nonprofit organization that unites young people of all backgrounds for a demanding year of full-time service, giving them the skills and opportunities to change the world. As tutors, mentors and role models, these dedicated idealists make a difference in the lives of children, and transform schools and neighborhoods in 17 U.S. locations, as well as Johannesburg, South Africa. Founded in 1988, City Year is dedicated to helping children succeed, building stronger communities, breaking down social barriers and developing young leaders.

Primary Contact:

Kari Bogison

6646-253-0231

kbogison@devries-pr.com

Pepperidge Farm and Leading Psychology Expert Develop Program to Help Foster Optimism in American Youth

Mothers Stress Optimism as a Primary Source of Children's Happiness, According to Gallup Survey

To encourage optimism in America's youth, the Pepperidge Farm Goldfish® brand has launched a comprehensive program designed to connect parents, teachers, and other concerned adults with resources about optimism in children. The Goldfish brand has partnered with Karen Reivich Ph.D., an expert in the field of positive psychology in children and adolescents and a mother of four, on its Fishful ThinkingSM program to help inform parents and teachers about the importance of optimism in childhood development and to offer tools to help them easily incorporate optimism into children's daily lives in a fun way.

Short or tall, blue eyes or brown, extroverted or introverted. These and other traits shape who people become. Unlike height or eye color, optimism is a teachable skill that all children can learn, according to Dr. Reivich, the co-director of the Penn Resiliency Project at the Positive Psychology Center at the University of Pennsylvania.

As part of the Fishful Thinking^SM program, Goldfish has created a Web site (www.fishfulthinking.com) to connect parents and teachers with information about optimism and children. It includes downloadable articles, such as "Optimism: A Key Ingredient in Happiness," as well as easy-to-follow tips, fun activities and games that can be used every day including the "Happiness Scavenger Hunt," "Emotion Charades" and "Silver Lining Games." Many of the activities and games can be adapted to children's ages. The content on the Web site will be refreshed regularly with additional exercises, articles and relevant information for building and maintaining optimism in children.

"The Goldfish brand is committed to helping children realize their full potential by promoting a healthy lifestyle," said Michael Simon, Vice President/General Manager – Snacks Division at Pepperidge Farm. "We have been bringing smiles to kids for more than forty years, and we are dedicated to making a difference in children's lives from the products we make to the services we support."

According to Dr. Reivich, research shows that no matter how optimistic children are to begin with, they can increase and strengthen their optimism through a set of learned skills. Optimism is a critical skill that helps children be resilient in the face of problems and adversity, and increases their overall happiness. For instance, children who are optimistic are more likely to be successful in dealing with challenges and setbacks throughout their lives.

"In today's complex world, teaching young children ways to increase their optimism and resilience is more important than ever," says Dr. Reivich. "I am excited to be working with Goldfish to share with parents how to feel more confident in supporting their kids and offer them guidance on instilling optimism and resilience in their children."

Dr. Reivich is co-author of the books, "The Optimistic Child" and "The Resilience Factor." Dr. Reivich defines optimism as the skill of seeing the positive aspects of a situation – the belief that things can change for the better and that one can control the direction of one's own life. According to Dr. Reivich, optimism is a teachable skill that is important for all children, regardless of his or her circumstances."

In developing the Fishful Thinking program, the Pepperidge Farm Goldfish brand conducted research on optimism, including a survey by the Gallup Organization. According to the Gallup survey, moms consider optimism as one of the most important factors in determining the happiness of their children. Other findings from the survey include:

• 78% of mothers with school-aged children believe that optimism and a positive attitude are very important factors in determining happiness for their children.
• 98% believe there is a lot of pressure on children today.
• 83% of moms think it's harder to be a kid than ever before.
• 60% say they wish they were better able to help their child deal with worry and anxiety.
• 99% of moms agree that teachers can have a powerful effect on kids' confidence.
• 88% of moms agree that optimism can be taught.